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La nostra missió és estudiar, promoure i conservar l’art urbà així com accelerar-lo a la societat mitjançant accions de creativitat urbana. La creativitat urbana és un nou model d’unió entre l’art i la ciutat, on l’obra s’adapta a les necessitats de l’espai i de les persones d’una manera integral i orgànica.

Això ens permet intervenir de manera contextualitzada als espais més deteriorats o més demandats pels veïns. Aquesta nova manera de veure la ciutat sorgeix de la necessitat de replantejar-nos les nostres ciutats per millorar la qualitat de vida de les persones que hi viuen. La millora implica abordar no només els problemes de sostenibilitat o mobilitat sinó també en incorporar l’art i la cultura com a elements transformadors i de canvi a la nostra societat.
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ESPAI PÚBLIC
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Hem de aprendre a veure l’art com una eina per la solució dels problemes de la nostra ciutat i incorporar-lo com a apartat de nous processos de canvi. L’art és un motor de canvi i de millora social.
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CREATIVITAT
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Volem apropar la cultura a les persones que formen part una vegada mes del paisatge urbà. És molt important per nosaltres proposar nous models de gestió de l’espai públic.
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PERSONES
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Al treballar en l’espai públic, l’objectiu és tenir en compte el destinatari de les nostres accions a les persones. És essencial arribar al nostre públic amb accions que impactin realment al seu dia a dia i que siguin una experiència emocionant i duradora.
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